A website directing Baby Boomers (seniors) to local businesses that offer senior discounts.
Offering free advertising to Colorado Businesses until the end of the year, MyBabyBoomerDiscounts.Com is a web-based business that serves as a resource for seniors (now the growing Baby Boomer population). By providing a website that can direct this population to local businesses that offer a Baby Boomer (senior) discount, we hope to help save money for the growing senior population, as well as create new loyal customers to area businesses.
MyBabyBoomerDiscounts.Com is dedicated to providing savings information to the "senior" population and to connecting businesses with this lively, prosperous, "not ready to be seen as old" bunch that has shaped today's way of communication, advertising and generally how we work and play.
Keywords: Senior, Mature, Discounts, Resouce, Baby Boomer, Internet, Savings, Coupon
Interview Q&A
How long have you been in business?
MyBabyBoomerDiscounts.Com is a new (fall of 2009) online service for the growing senior population - The Baby Boomer.
What is your primary product or service?
MyBabyBoomerDiscounts.Com is dedicated to providing savings information to the "senior" population and to connecting businesses with this lively, prosperous, "not ready to be seen as old" bunch that has shaped today's way of communication, advertising and generally how we work and play.
For as little as $20 per month, businesses can advertise on MyBabyBoomerDiscounts.Com.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Cynthia Zeigler, president of MyBabyBoomerDiscounts.Com is one of today's 78,000,000 U.S. Baby Boomers. When recently reaching her 55th birthday and accepting the stark realization that she was not getting younger, she decided it was time to start cashing in on the rewards that come with age – senior discounts.
The problem though, was that she was unable to find any websites that listed senior discounts (a term she as well as many others in her age group hates), which were free to the consumer.
Having worked as a Marketing & PR professional in the telecommunications, cable television and healthcare industries for 25 years, as well as owning her own ad agency, Cynthia understands the importance of this demographic group. She decided that this was a resource that was needed and MyBabyBoomerDiscounts.Com was born.
How do you differentiate yourself from other businesses in your category and area?
To our knowledge, the only other online resource today that provides information on businesses that offer senior discounts (Baby Boomers), charges the consumer for the information.
How many locations do you have and do you have plans to expand?
Initially launching in Colorado in 2009, the company plans to go national in 2010 so that this valuable resource is available to the 78,000,000 US Baby Boomers.
Which areas do you service?
For as little $20 per month, businesses can list their service and Baby Boomer discount on MyBabyBoomerDiscounts.Com
Who owns your company or runs daily operations?
Cynthia Zeigler, President
What are your hours of operation?
8-5, Monday through Friday for businesses wishing to advertise on MyBabyBoomerDiscounts.Com